Dr. Poonam Sharma
Assistant Professor
General Management and Marketing
Poonam.sharma@nmims.edu
Education
B.Com (Hons), M. Com (Hons), UGC-NET (JRF-SRF), Ph.D. (Strategic Management)
Specialization: Strategic management
Area of Interest: Human Resource Management, International Business Management, Entrepreneurship
Teaching Experience: Six years
- Taught at University Business School, Panjab University, Chandigarh, as a Junior/Senior Research Fellow for five years. Taught a variety of subjects like Strategic management, International marketing research, Bank management, Multivariate statistical techniques to MBA and M.com Students.
- Taught multiple workshop and seminar based subjects to MBA (International business) and M.com students.
- Teaching BBA and B.com students at the NMIMS , Chandigarh, Human Resource Management, International Business Management, Marketing and Business Communication
Paper Publications
- ‘Preference for Entrepreneurship as Career: Exploring Some Aspects; published in ‘Journal of Positive School Psychology’ April 2022, Scopus listed.
- ‘Exploring the Link of Psycho-social Factors and Job Environment Taking Mutual Trust as Mediator’ published in ‘Management and Labour Studies’ April 2021, (ABDC list, Scopus listed, UGC care listed.
- ‘Entrepreneurship & Inequalities in India: An ARDL Bounds Testing Approach’ published in ‘The Indian Journal of Industrial Relations’ July 2021 (ABDC listed).
- ‘Small Businesses Survival and Success: An Exploration of Socio-economic Motivators and Restraints’ published in ‘The IUP Journal of Business Strategy’ December 2020. (UGC listed).
- ‘Does Social Capital Affect Perceived Job Environment? Evidence from IT & ITES Sectors published in ‘The Indian Journal of Industrial Relations’ July 2020 (ABDC listed).
- ‘Growth story of Telecommunications in India- Role of Mergers and Acquisitions’ published in ShodhManthan, June, 2019, (UGC listed).
- ‘Entrepreneurship and Inequalities: Evidence from India’ published in ‘Journal of Strategic Human Resource Management’ January, 2019 (UGC listed).
- ‘Paradigm Shift in Compensation to Workers in Indian Manufacturing- Role of LPG Policies’ published in ‘The Indian Journal of Industrial Relations’ January 2019 (ABDC listed).
- ‘Strategy of Pro-environmental Marketing: Impact on Consumer Purchase Decision’ published in ‘International Journal of Marketing and Management Research’ October 2017, (UGC listed)
Paper Presentations/ Conferences/workshops
- Presented a paper at National marketing conference organised by FIIB, New Delhi, on 9th September 2017, entitled as ‘Strategy of Pro- environmental marketing: Impact on consumer purchase decisions.
- Presented a paper at International conference on Strategic Competency mapping for talent management and retention on January ,18, 2018, organised by University Business School, Panjab University Chandigarh, titled as ‘Talent Management Strategies: A study of Select BPO’s in and around Chandigarh
- Presented paper at workshop on Building Business Communication Skills organised by University Business School, PU, Chandigarh on 23rd March 2018, titled as Effective communication at workplace: Role of social media
- Presented a paper titled as ‘Communication and Success of Small Business’ at workshop on ‘Building Business Communication Skills’ organised by University Business School, Panjab University, Chandigarh on 1st April 2019.
- Presented a paper titled as ‘Personal Cultural Orientation & Preference for Entrepreneurship as Career, Management Education and Research Colloquium, IIM Kashipur, Uttarakhand, India, 2019-06-06.
- Compensation, Profits and Capital Formation-A Trend Analysis of Indian Manufacturing presented at Pan IIM World Management Conference, IIM Rohtak, India 2019-12-14
- Paper titled as ‘Preference of entrepreneurship as career: exploring cultural aspects’ was presented at National conference on SDG-4 held at PHD house, New Delhi on 5th February 2020.
- Attended one week Workshop on tools and techniques for data analysis in management research in June 2018, at Jaypee University of Information Technology, Solan, H.P
- Attended National workshop on Introduction to R and statistical analysis using R-studio organised by Centre for Data Analytics and Research, GNDU, Amritsar, from 20-22, 2018.
- Attended one week national workshop on structural equation modelling using AMOS & PLS organised by University School of Applied Management, Punjabi University, Patiala, January 2020.
- Multiple online workshops attended during Covid-19 phase.
- Worked as active member in the organising committee for ICSSR sponsored national seminar on 28th march, 2017(organised by UBS, PU, Chandigarh)
- Chaired a Technical Session at the Workshop on Building Business Communication Skills organised by University Business School, Panjab University, and Chandigarh on 1st April 2019.
- Worked as active member of organising committee for International conference on Strategic Competency mapping for talent management and retention on January 18-19, 2018, organised by UBS, PU, Chandigarh
- Active member of organising committee for International conference on Financial Services Creating Business Value and Sustainability on 23rd -24th February 2018, organised by UBS, PU, Chandigarh
- Worked in the MOOC committee of University Business School, Panjab University, Chandigarh